The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is McLaughlin Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Kings Harvest No-Kill Shelter
Womans Connection, QC Moms Blog 'Mom's Night Out'
American Red Cross
Genesis Health Systems
 Subaru Love Promise Heart

Love Promise Stories from McLaughlin Subaru

Subaru and McLaughlin Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Trinity Cancer Center Blanket Delivery 2019  –  Michelle M

On Monday, Aug. 5, 2019, The Leukemia Lymphoma Society’s Illinois Chapter and McLaughlin Subaru had the pleasure of delivering blankets to Unity Point's Trinity Cancer Center in Moline, IL as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of McLaughlin Subaru. The incredible act of generosity was warmly received by Unity Point's Trinity Cancer Center staff who were excited and thankful to help distribute these comforting gifts to their patients! It was an extremely special day for a young girl, Libby Thulen, who was able to give back to others enduring treatment as she herself is fighting B-Cell Acute Lymphocytic Leukemia (ALL). Libby was able to make a special connection with some of the other patients receiving treatment that day and she will forever be touched by the experience. Many thanks to McLaughlin Subaru and Unity Point's Trinity Cancer Center, not only for a memorable day, but for supporting LLS's mission to cure blood cancers and improve the quality of life of patients and their families.

Thank you, McLaughlin Subaru!  –  Susan W

We had a great visit with Genesis Cancer Center in Iowa! They are an outpatient facility, so we weren't able to visit with patients, but they were very grateful of the donation. They are going to distribute the blankets as patients come in for treatments and appointments. This photo includes our Subaru sponsor, doctor, nurses, techs, and other staff that were AMAZING to work with today! Thank you for supporting patients and families!

Stranded Motorist Saved by a McLaughlin Employee  –  Wendy M

Last summer, in the middle of a heat wave, my tire on my vehicle exploded, leaving me stranded on the side of the road. I was on my way home from work, finding it hard to reach anyone on the phone who could come help me. I was struggling to do anything with the tire, when a car with dealer plates pulled up behind me. A man got out, dressed in a dress shirt, tie, and dress pants, and asked if I needed any help. I explained to him what my predicament was and he went to work. I had no spare, which he discovered once he got my car up on the jack, so he offered to take me to a tire place to purchase a new one. I purchased a new tire, and he took me back to my broken down car. Everything I had to replace the tire (other than the tire) was stripped and worn, so it took him time to put the new tire on. It was the middle of July, and he was dressed in his dress clothes, so he had sweat pouring off of him, but he never said a word. He got the new tire on, and I offered to pay him, but he refused, saying that if his wife were broken down on the road, he would want someone to do the same for her. I knew, by the time, that he was probably on his way home to her, but he didn't hesitate to help. Although I hadn't purchased that vehicle from McLaughlin, where he worked, he still helped me. Lots of people drove me that day, but Joe Wilson didn't and I will forever be grateful.

Joe Roberts and McLaughlin Subaru "Loves To Care"  –  Tyler R

For the second year in a row, Joe Roberts and McLaughlin Subaru have teamed up with The Leukemia & Lymphoma Society to help spread hope, love, and warmth to cancer patients throughout the Quad Cities. This year, McLaughlin Subaru donated over 80 blankets, dozens of messages of hope, written by Subaru customers, and multiple arts & crafts kits to patients battling cancer at UnityPoint Health Trinity- Moline. Thank you for continuing to be a terrific community partner and helping make someday, today!

Stuff the Subaru-Fill the Forester Food Drive  –  joe roberts i

The entire month of June the staff here at McLaughlin Subaru has been collecting food items to donate to our local meals on wheels program via Project Now. We delivered our donation to 2221 11th Street, Rock Island on July 2nd 2015. Phone number (309) 788-6335. This was part of a nationwide food drive initiated by Subaru of America

Thank you for Sharing the Love!  –  Melissa L

We at the American Red Cross want to thank McLaughlin Subaru for "Sharing the Love!" We simply could not do the work that we do without the generous support from the community, and from programs like the "Share the Love" event. Our dedicated and trained volunteers stand ready 24 hours a day, 365 days a year to respond to emergencies whenever, and wherever they strike. Thank you for helping to make our work possible!

McLaughlin Subaru supports the 2015 QC Heart Walk  –  michelle g

Cool your engines sponsor for the 2015 American Heart Association Heart Walk. The walk is to help the charity funding and to spread the word regarding heart disease.